Michelle’s Logo

Client Brief:

Name to incorporate in the logo
  Michelle’s …. shop. consign. enjoy.

Slogan to incorporate in the logo
None specified

Description of the organization and its target audience
We offer new and pre-owned women’s apparel, jewelry, purses, etc, as well has high-end baby clothes; targeting the working woman with a busy schedule who may or may not have children. Our motto is Clean, Crisp, and Current.

Industry
  Retail

Proposal:

Worked around the idea of feminine, simple and playful. The colors are warm and the main font is pretty playful. Since the store doesn’t only sell one type of item I’ve designed the flowers above. These flowers, with soft gradients, are delicate like women deserve. Also there’s a small flower which makes you think of babies.